Epublik values the security of your data, the respect for your privacy, and the transparency with you. Therefore, we dedicate this document to explaining how your personal data will be managed by our company, and what measures we take in order to keep it safe.
First of all, we are EPUBLIK EDICOES LTDA, enrolled in the National Register of Legal Entities (CNPJ) under nº 37.164.585/0001-95, whose headquarter is located in the city of Ribeirão Preto, São Paulo, at 1298 VICENTE DE CARVALHO STREET, SALA 04. According to the definition provided by the General Personal Data Protection Law ''LGPD'' (Federal Law nº 13.709.2018), we will be in charge of controlling your personal information most of the time, thus, we will be responsible for defining what happens with this data and for protecting it.
To make the understanding of this policy easier, whenever you find the terms ''EPUBLIK EDICOES LTDA'', ''we'', or ''our'', we are referring to the controller of your personal data, and whenever you read ''user'', ''you'', or ''your'', we are referring to you, our client or platform user.
During your experience in our store or app, we may collect different types of personal data, automatically with the purpose of verification, monitoring, and control, or provided directly by you, to complete your registration, for example.
During registration:
Full name;
CPF number;
Email address:
Cellphone number;
Data related to your addresses.
While filling out the delivery location and payment method:
Billing address;
Shipping address;
Credit card details, when chosen as payment method.
Registration data;
Type of product;
Quantity;
Production Cost (unit);
Total amount of purchase or transaction;
Below we indicate the information that may be collected even if the user is not registered on our virtual platform:
While browsing the platform:
IP address;
Information about the device used for browsing;
Searched or viewed products and categories;
View count;
Pages visited on other websites.
Social login information, in case you register using social media, such as Facebook, and authorize us to collect it;
Information about you that has been made public by you or that is publicly available;
Third-party information, such as additional information from your registration data (name, filiation, date of birth, CPF, telephone number, address, among others).
Information provided by you, voluntarily, by getting in touch with our company on social media, or in product reviews and ratings.
To enable our sales of natural products through the virtual store.
To identify the User correctly.
To send purchased products, or special offer announcements.
To get in touch with you, when necessary. This contact may involve several subjects, such as special offer announcements, answers to questions, complaints, and requests, updates on orders placed, and delivery information.
To assist in identifying and solving technical problems.
To develop new features and improvements, optimizing your experience with our available services.
To check your information in the databases of credit agencies.
To conduct investigations and take measures to prevent and combat illicit acts, frauds, financial crimes, and money laundering and/or terrorism financing crimes.
To ensure the compliance with legal or regulatory obligations, or ensure the regular exercise of rights by EPUBLIK EDICOES LTDA. In these cases, we may even use and disclose information in legal and administrative processes, if necessary.
To collaborate with the fulfillment of a court order, from a competent authority, or a supervisory body.
Geolocation:
Display personalized advertisements.
To send contextualized messages via push.
To assist in analyses that may be used to protect your account and increase the security level of your registration data, or even prevent possible frauds.
Browsing Data:
To assist in identifying and solving technical problems.
To develop new features and improvements, optimizing your experience with our available services.
Who can we share your personal data with?
To carry out the activities listed above, whenever necessary, we may share your personal data with other companies of our group, such as service providers, partners, or regulatory bodies. We never sell personal data. See below a summary of these possibilities:
Service providers: in order to provide our products and services with quality, we rely on the collaboration of several service providers, who manage the personal data collected on our behalf and according to our instructions. These service providers mainly work to assist us in anti-fraud analyses, payment intermediation, marketing campaign management, database enrichment, and cloud storage.
Judicial, police, or governmental authorities: we must provide personal data of Clients and/or Users, in compliance with court orders, requirements from administrative authorities, legal or regulatory obligations, and also to act in a collaborative way with governmental authorities, in investigations involving illicit acts in general.
Potential buyers: we may share your personal data with other companies with which EPUBLIK EDICOES LTDA closes a deal related to sales, or partial or total transfer of the commercial activity, business, or operation of the company. In case the sale or transfer is not completed, we will ask the potential buyer not to use or divulge your personal data in any way, erasing it entirely.
Storage and Security of Personal Data
We store your data securely in data centers located in Brazil and abroad. In the case of storage abroad, all applicable legal measures are taken, according to the General Personal Data Protection Law and its future regulations, ensuring the protection and privacy of your personal data.
We adopt the best techniques to protect the personal data collected from unauthorized accesses, destruction, loss, alteration, communication, or any other form of inadequate or illicit treatment, including encryption mechanism. However, we emphasize that no platform is completely secure. If you have any concerns or suspicions that your data is at risk, please, contact us at suporte@epublik.com.br. Your personal data will be kept for as long as you are an active client of EPUBLIK EDICOES LTDA. After this period, we may store your personal data for an additional period for auditing purposes, to enable the compliance with legal or regulatory obligations. We will retain your data for as long as is needed, respecting the periods established in the applicable legislation.
Cookies and Tracking Technologies
We may use certain tracking technologies to collect information regarding activities performed on our platforms in an automated way. The information collected through these technologies are used to calculate performance metrics of the app, identify usage problems, monitor the behavior of Users in general, and collect content impression data.
Some of these technologies are:
Cookies: cookie is a small file added to the User's device to provide a personalized experience of access to the platform. Cookies help analyze internet traffic and allow us to know when the User visited a specific website. A cookie does not give access to a computer, or disclose information besides the data that the user chooses to share with us.
Pixels: pixels are pieces of installed JavaScript code added to our apps, websites, or the body of an email, with the purpose of tracking and collecting information about the users' activities, enabling the identification of their access pattern, browsing, interest, and product purchases, in addition to optimize content targeting.
Web beacon: web beacon is a technique that allows us to map who is visiting a certain web page, identifying the behavior of the user with different websites or web servers.
Analytics tools: these tools can collect information about the way users visit our virtual store or app, which pages they visit and when, other websites that were visited before, among others.
International transfer of Personal Data
Some of your personal data may be transferred to other countries, for example, when we use cloud computing services for data processing or storage, located outside Brazil. But do notworry, we also observe in these situations all the requirements established in the legislation in effect, and adopt the best market practices to ensure the protection and privacy of your personal data.
Your Rights as Data Subject
The transparency about your personal data management is a priority. In addition to the information available in this Privacy Policy, you can also exercise your rights prescribed in the General Personal Data Protection Law, including:
Confirmation of the existence of personal data management.
Access to personal data.
Revocation of consent.
Correction of incomplete, inaccurate, or outdated personal data.
Erasure of personal data managed with consent, as well as unnecessary, and excessive data, or when it is understood that some point of the LGPD has not been met.
Information about the circumstances and with which companies, partners, and other institutions we may share, or receive personal data related to you.
Information about the possibility of not consenting, and about the consequences of denial, when applicable.
All requests will be handled free of charge, and will be subjected to a prior evaluation of their identity and service feasibility, in order to comply with any obligations that prevent the complete fulfillment of the right holders' requests.
Retention and Erasure of your Personal Data
We will manage your personal data with high levels of protection, and ensuring your privacy, for as long as you are our client, browsing our platforms and using our services, or a potential client with whom we share our product and service offerings. When applicable, and even if you choose to erase your personal data from our registration database, we may retain some or all of your personal data for additional periods to ensure the compliance with legal or regulatory obligations, regular exercise of rights by EPUBLIK EDICOES LTDA, and also for possible legal actions, auditing purposes of various kinds, or other periods defined and established by legal bases that justify the retention of this data.
Changes to this Privacy Policy
We are constantly seeking to improve the experience of our clients. Thus, our practices of personal data management may change with the inclusion of new features and services. We value the transparency in the way we manage your personal data. Whenever any relevant condition of this Privacy Policy changes, those alterations will be valid, efficient, and binding after the new version is posted on our website. Those alterations are informed through one of the channels allowed by you during registration (email, SMS, WhatsApp, and others).
Contact Us
Whenever you have questions about this Privacy Policy, even after reading it, or need to contact us regarding your personal data, you will be able to do so at suporte@epublik.com.br.
We recommend that you check the updated version of this Privacy Policy whenever you browse our virtual store or app.
We are always available to answer your questions and put you in control of your personal data.
Count on us to keep you informed!
This policy is valid as of November 2020.